Well, Matchbook Lab, LLC formed in... well, I should know. Last fall sometime. Finally, a couple days after summer starts, I have launched MatchbookLab.com.
Many thanks to Lawrence Allen's awesome design and my wife for proof reading everything and fixing many typos. I assure you, but if there are any typos, they were created after she looked over the site.
We went through a lot of different iterations. I wanted to get a name where I could get the domain name of that name. So that sort of limited what I could get. I wanted to get something lightning or fire related. My wife and I threw some words around: spark, flame, thunder, etc, etc. I also liked the idea of "Lab" in the name. I had seen other names with that theme, and I like the idea of considering myself as a "man scientist" doing his thing in his lab.
Finally, my wife got onto Match- words and I liked what I was hearing. A quick check and MatchbookLab.com was available: that sealed the deal! Matchbook Lab was born.
More 'bout the Design
For the logo, I wanted to go with a retro design, but go with a flame. Obviously for color, I wanted some sort of red theme to go along with the flame theme. Lawrence showed me and my wife a couple designs and we immediately loved the logo we ultimately ended up choosing. The M flame was all 8-bit retro in shape, but then the font with the cut taken from the upper right is enough to keep it modern and fresh.